— PPC & SOCIAL MEDIA ADS
Explosıve eCommerce Growth wıth Google & Meta Ads ın the Supplement Industry
This case study demonstrates the remarkable impact of a full-funnel paid media strategy for an eCommerce brand in the supplement industry. Over the course of a year, we achieved a 2520% increase in conversion value, boosted ROAS by 1325%, and scaled monthly sales from 600 to over 35,000 orders. Through strategic use of Google Ads and Meta Ads, we transformed this online store into a rapidly growing digital success.
INDUSTRY
Supplements
DuratIon
1 Year
Focus
E-Commerce – Sales
Facıng a saturated market and ınconsıstent sales, the clıent sought an aggressıve yet sustaınable growth strategy.
Our team developed a high-impact, data-driven advertising approach across Google and Meta platforms to not only capture attention but also convert interest into scalable revenue. The goal: build a revenue engine that could sustain explosive growth while keeping ROAS high and acquisition costs low.
%
INCREASE IN CONV. VALUE
%
INCREASE IN ROAS
Strategy
OBJECTIVE & STRATEGY
The goal was to significantly increase online sales and conversion value while maximizing ROAS. We aimed to build a scalable, full-funnel advertising strategy across Google and Meta platforms that would drive sustainable growth and position the brand competitively in the supplement market.
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Audience Segmentation: Leveraged data to target high-intent audiences across both prospecting and retargeting layers.
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Full-Funnel Campaign Structure: Designed a multi-stage campaign strategy—from awareness to conversion—to capture interest and guide users toward purchase.
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Platform Integration: Combined Meta Ads (Facebook & Instagram) for engagement and visual impact, with Google Ads (Search & Shopping) for high-intent traffic and direct conversions.
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Creative Optimization: Developed and tested high-performing ad creatives, including UGC-style videos, testimonials, and offer-driven graphics.
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Smart Budget Scaling: Incrementally increased ad spend in line with performance, ensuring ROI was protected as volume scaled.
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Conversion Tracking: Implemented robust tracking and attribution models to monitor performance across platforms and campaigns accurately.
results
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Conversion Value: Increased by 2520%, indicating a massive jump in purchase volume and customer value.
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ROAS: Improved by 1325%, proving the efficiency of our ad spend optimization and audience targeting.
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Sales Volume: Scaled from 600 to 35,000 orders, turning a small supplement brand into a thriving eCommerce business.
Challenges
CHALLENGES & LEARNINGS
We tackled ad fatigue, platform saturation, and tracking limitations by continuously refreshing creatives, diversifying campaign structures, and implementing advanced tracking solutions for accurate attribution.
This campaign is a testament to what’s possible when creative strategy, platform expertise, and performance marketing work in harmony. By combining Meta’s visual storytelling with Google’s search intent power, we unlocked explosive growth for an eCommerce supplement brand—proving that with the right approach, scaling from hundreds to tens of thousands of orders is entirely achievable.
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